10 years in recruitment, 10 life lessons. Lesson 10: Utilize the features of your CRM…don’t rely on LinkedIn

Submitted on Tue 14 Mar 2023

I’m celebrating my 10th anniversary at The Recruitment Company, and it’s been quite a journey so far. From Sydney to Dublin, from rookie to director, it’s been a hell of a ride. What better way to celebrate 10 years in the industry than to create a series of the 10 top things I’ve learned over those years.

10: Utilize the features of your CRM… don’t rely on Linkedin

In a decade I have learned that most people rely heavily on LinkedIn when sourcing candidates. While there are certain times when this works, a big lesson I have learnt is to utilize the features of your CRM.

As a specialist recruiter focus on a very narrow market and I know most people within that market. My CRM allows me to engage with that market constantly, categorise them, keep track of who is doing what etc.  It allows me to keep detailed notes, cross reference, monitor rates and salaries, availability dates etc

Linkedin is a great tool and is amazing for sourcing for roles where I am less confident. It is a tool that really suits generalist recruiters who need to be constantly finding new candidates they haven't spoken to before. But as a specialist recruiter I have an established community of candidates that includes people on Linkedin and those not on Linkedin.  My primary tool is the telephone and I find that people who use Linkedin as their primary tool tend to rely in inmail.  Using my CRM is more conducive with using the phone as a primary tool. 

Linkedin is a tool that most of my clients have and as such it isnt much of a differentiator for me.  But having a well farmed CRM with a narrow and deep community of candidates is a major differentiator over my clients own internal teams and my competitors who rely on Linkedin. 

Linkedin is a great tool that I use all the time but I have found that, for a specialist recruiter, there is no substitute for being on the phone and keeping detailed notes on a small, well farmed candidate community. 

Chris Pelow has been with The Recruitment Company for 10 years. First as a rookie in our Sydney office, then into a leadership role.  He now leads our thriving Dublin office. 

Whilst a good recruiter will use all tools available to them (of which there are many constantly evolving ones), in my experience it is always best to keep your CRM as your central tool around which the others operate. 


Look at the rest of this series here

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